The rumors are true - Apple is introducing a new, bigger, faster version of the iPad called the iPad Pro.
Apple execs announced Wednesday the new 13-inch iPad Pro is twice as fast as previous iPad models and comes packed with 5.6 million pixels - more than even the big daddy 15-inch MacBook Pro with retina display.
Though comparable in looks, one big distinction from Apple's current 12-inch retina MacBook is users of the new iPad Pro will be able to multitask, using two apps side-by-side at once.
Another difference - the iPad Pro boasts four speakers, a front and rear camera and even comes with a cellular option.
Users can also purchase a new smart keyboard and stylus called the Apple Pencil.
Apple will roll out the new touch-screen iPad Pros in November.
Prices will range from $799 for 32 GB of storage to $949 for 128 GB and up to $1,079 for 128 GB and cellular connectivity.
iPhone lovers, the new iPhone 6s and 6s Plus, which include a new "3D touch," gaming software, an upgraded camera and battery life.
The new smartphones come in silver, gold, space gray and rose gold.
Apple announced a new iPhone Upgrade Program, allowing users to get a new iPhone every single year for $32 a month.
Prices start at $199 for the 6s and $299 for the 6s Plus, pre-orders starting September 12th and launching September 25th.
The updated Apple TV will feature voice-activation, along with access to a full app store.
Apple also announced a new lineup of Apple Watch Sport colors, including a fall collection of pastels, along with an aluminum rose and rose gold option.
Apple is also partnering with the luxury brand Hermes, bringing leather bands to the Apple Watch lineup.
Pricing for the designer bands has yet to be announced.
WatchOS 2 will ship September 16th and will feature the ability for users to run native apps and to install third-party complications.
Not everyone is thrilled with the announcements. The company did not address battery life, the camera bump which many users do not like, or the storage. The entry-level iPhone is 16GB which many say is barely enough to run th operating system and a few apps, let alone be able to handle 4K video and a lot of pictures.