First it was Starbucks' release of their un-Christmasy plain red holiday cups that had many up in arms, and now it's Target's release of a new holiday sweater.
The sweater states "OCD - Obsessive Christmas Disorder."
Some say the phrase is a slap in the face to a serious mental illness that affects 3.3 million people in the U.S., which can include obsessive destructive thoughts, depression, anxiety, and even suicide attempts.
They're putting Target on the naughty list for their ugly sweater, that's now led to an ugly uproar on Twitter.
But not everyone agrees, calling the sweater a "vast overreaction," while others make fun of OCD symptoms.
While reaction to the OCD sweaters is mixed, Target is standing behind the product.
"We never want to disappoint any of our guests and apologize for any discomfort. At this time, we have no plans to remove this item from our assortment," Target officials said in a statement to TODAY.com.