Sometimes, it’s best to stick with the classics.
The makers of Reese’s Peanut Butter Cups have no trouble persuading people to stuff their faces with chocolate-covered treats in circular form or as pieces.
Why bother, then, shaping those delicious morsels into Christmas trees at the risk of failing?
Maybe time will show it to be a shrewd marketing move.
In the meantime, the confectioner’s alleged Peanut Butter Trees are drawing comparisons to “turds,” turning them into a subject of social media ridicule.
Reese’s has a history of making seasonal candy, from Peanut Butter Eggs to Peanut Butter Pumpkins, with similar results.
Consumers shared images with similar complaints over the so-called Peanut Butter Pumpkins.
Admins of Reese’s Twitter account responded similarly, with links to its customer feedback form.
The company is apologizing one tweet at a time to consumers who are sharing images of misshapen candy trees with mocking comments.
As one consumer noted, regardless of their shape people will eat them. #ItsStillReeses