NBC series renewed for 51st season

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An NBC series that is a television institution after a half-century on the air was just picked up for its 51st season, according to a press release.

The show is ‘Days of Our Lives,’ one of only a handful of daytime soaps to survive as long as it has.

According to the release, the drama series, which debuted on NBC in September 1965, has aired well over 12,000 episodes.

The one-year renewal will take the show to 2017, with NBC holding the option of an additional year.

“NBC is incredibly proud of the legacy of ‘Days of our Lives,’ and we couldn’t be more excited to bring its fans new stories for the 51st season,” said Jennifer Salke, president of NBC Entertainment, in announcing the renewal. “In a business where having a show remain on the air for two seasons is considered a success, what ‘Days’ has achieved is extraordinary.”

Variety notes that ‘Days’ in season 50 is averaging a 0.90 rating and 6 share in women 18-49 with 2.901 million viewers overall in “most current” ratings, based on Nielsen data.

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