OKLAHOMA CITY - Black Friday is here, and bargain-seeking holiday shoppers are out in force.
The annual retail mega event began in many stores on Thanksgiving evening and will continue into the weekend.
Many metro residents camped out overnight, hoping to be first in line for the Black Friday sales.
"S'mores, popcorn. Had a movie and played music," shopper Art Proctor said.
Analysts are predicting this could be the biggest Black Friday sales in history.
It's people like shopper Mark Jin who will help shatter the records.
"Buying everybody Christmas presents. Spending money. That's the holiday season. That's what it's about and Jesus,” Mark Jin said.
The Outlet Shoppes in Oklahoma City opened Thanksgiving night.
There was shoulder-to-shoulder shopping throughout the day.
It was a much different experience than last year when Oklahoma experience an ice storm on Black Friday.
"I was here last year and it did kind of ice and sleet. I was just telling my manager we're having a good night because of that this year. Last year's misfortune is this year's opportunity,” Thane Koning said.
In fact the National Retail Federation predicts a 3.6% increase in holiday sales from last year.
Americans have already spent $25.5 billion online this month, a 3.5% increase from last year, according to Adobe.
Black Friday is one of the biggest shopping days of the year, but it has expanded in recent years.
"DVDs. I came here for a Go Pro so I'm going to get a Go Pro on sale," Jacob Warr said.
For some, a good deal beats out the element of surprise.
A mother and daughter bought a $100 32-inch HDTV from Best Buy.
"It's actually my Christmas present. She bought it for me," Julianne O'Neal said.
The O'Neals started shopping at 5 p.m. Thanksgiving Day. By noon on Friday, the ladies had been to four different cities and were still going strong.