Build-A-Bear Workshop closing lines after response to ‘Pay Your Age Day’

OKLAHOMA CITY - A toy company's special promotion received such a response that authorities in several cities were forced to get involved.

Earlier this week, Build-A-Bear Workshop announced that it would be hosting a ‘Pay Your Age Day' even on Thursday, July 12.

The promotion promised that guests would just have to pay their current age for any make-your-own furry friend in all stores in the United States, Canada and the United Kingdom.

However, the company had no idea how successful the event would become at stores across the country.

At Oklahoma City's Penn Square Mall, customers told News 4 that they began lining up at 6 a.m. to take part in the event. By late Thursday morning, hundreds of people were waiting in line.

On Thursday morning, Build-A-Bear Workshops announced that they were having to close their lines due to the significant response by customers.

"Please be aware: Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds. Local authorities are requiring us to limit the lines and crowds due to safety concerns. We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued Guests soon," the company said on its website.

On its Facebook page, the company said that it has closed lines.

"Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach our directly as soon as possible."