Cision PR Newswire

Friday Health Plans Sponsors Art Therapy Program for People Affected by Boulder County Fires

The Superior Chamber of Commerce will offer the program to residents

SUPERIOR, Colo. , March 24, 2022 /PRNewswire/ -- Friday Health Plans, a Colorado-based Affordable Care Act health insurance company, recently awarded the Superior Chamber of Commerce $20,000 to develop an art therapy program for individuals affected by the Boulder County fires. The art therapy program will take place at the Superior Chamber of Commerce Business Assistance Center and began earlier this month. The program was created by the town of Superior Cultural Arts and Public Spaces Advisory Committee.

The goal of the program is to help residents process the trauma of the recent fires providing them with support in a safe environment. Art therapy is an evidence-based type of therapy that can help the brain process and reformat traumatic memories and imagery. Sessions are free to current or displaced residents of the town of Superior, city of Louisville and unincorporated areas of Boulder County due to the Friday Health Plans program sponsorship.

"We are thrilled to be sponsoring the art therapy program for those affected by the Boulder County fires. As a Colorado-based business, we feel deeply connected to the Boulder metropolitan area. Some of our members and employees were directly impacted by the tragedy. We knew we had to do something to help the community recover and this felt like the perfect way to do just that," said Sal Gentile, CEO of Friday Health Plans.

Friday Health Plans upholds an integrated approach to healthcare and promotes $0 unlimited mental health counseling as a feature of many of their plans. Understanding the trauma numerous Bounder County residents endured during the recent fires, the organization wanted to help people in their recovery to positively impact their health and wellbeing.

Civic leaders of the areas affected by the fires are continually seeking ways to help their communities heal and understand that the road to recovery is a multifaceted, long-term journey.

"I am so grateful for Friday Health Plans' sponsorship of the free art therapy program in partnership with the Superior Chamber of Commerce," said Tim Howard, town of Superior trustee. "As I have spoken with other communities across the country that have experienced wildfires, again and again, the importance of providing ongoing opportunities to come together to heal was emphasized… this art therapy program is hopefully one of the first of many such programs available to our residents in the months ahead."

The fires took place on Dec. 30, 2021, in Boulder County destroying 1,084 buildings and injuring six people in the town of Superior, city of Louisville and unincorporated Boulder County areas.

For further information about the art therapy program, visit the Superior Chamber of Commerce website at or email the program coordination team at         

About Friday Health Plans
Friday Health Plans is purpose-built specifically for people and small businesses who buy their own health insurance. The company focuses on overall simplicity to offer affordable health plans with benefits that help members stay healthy and cover them if they get sick or hurt. Operational efficiency, top-notch customer service, and smart technology are core to Friday's consumer-centric approach. Headquartered in Denver, insurance plans and services are state-based subsidiaries of Friday Health Plans Management Company, Inc. For more information and to find a health plan, visit

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SOURCE Friday Health Plans

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