(CNN)– 35 people were killed, and at least 42 were injured Wednesday during a new year’s celebration in Shanghai, China.
The commotion was reported to have started when thousands of coupons that looked like dollar bills were thrown from a third story building.
Photos showed massive crowds packing a street near the river and emergency medical workers treating people on the ground.
Many of the dead were young students, CCTV America reported, citing Shanghai rescue authorities. Video from the Reuters news agency showed people sobbing in a hospital waiting room.
The famous promenade along the Huangpu River is a popular spot for New Year’s Eve festivities in Shanghai, China’s most-populous urban area.
Last year, 300,000 people attended a light show at the same place, making “dispersing the crowd became a massive administrative headache,” according to the Shanghai Daily.