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UPDATE: Hustler Hollywood announced they will be hosting a grand opening celebration at their new Oklahoma City location on Saturday, June 28 at 7 p.m.

“We’re excited to find a home in Oklahoma City and become part of the community,” said owner Larry Flynt. “I think people will be pleasantly surprised when they visit our new store and see what the HUSTLER HOLLYWOOD shopping experience is all about.”

Customers at the grand opening will will be treated to special prizes and giveaways.

According to a release, the first 100 customers will receive a free taco from local favorite Big Truck Taco.

The new Hustler Hollywood location is located at 500 S. Meridian Ave.

OKLAHOMA CITY – From lingerie, to novelties, to erotica, whatever your bedroom fantasies, there’s a new OKC business ready to fulfill those wishes.

Hustler Hollywood is just days away from opening in the Heartland. While contractors spend time on the finishing touches, the famous Larry Flynt name behind the store is becoming a hot topic

One resident told NewsChannel 4, “I don’t think it’s a good thing.”

Another said, “I think it’s not good for our young people.”

However, one person had another opinion.

One resident said, “It’s a little exotic, just a little bit.”

Amanda Thompson said seeing the new billboards created uncomfortable conversations with her two young children.

Thompson said, “If we could vote on it, I would vote against it. I think we should be asked if that’s okay because this is the Bible belt.”

The shelves are empty and the mannequins are bare but when the store is complete it will look similar to one in New Orleans.

We talked to Theresa Flynt about opening in the one of the most conservative states in America.

Flynt said, “We haven’t heard anything yet but I wouldn’t be surprised. Controversy can be good and I think that once people see it they will love it.”

While the chain is successful in both conservative and liberal areas, she says the Midwest locations are all the more popular.

Flynt said, “I think that people shouldn’t judge something you know, and they should see it for themselves, and I think if people could step out and take a look at what we have they will be pleasantly surprised. Our stores are beautiful, we attract couples. We have something for everybody.”

Others told NewsChannel 4, “It doesn’t bother me really.”

Another person said, “In this day and age, to each their own.”

Adult-film start Ron Jeremy will be at the opening and Larry Flynt himself is expected to make an appearance later this year.