OKLAHOMA CITY - For decades, millions of Americans have kicked off the holiday shopping season with Black Friday and Cyber Monday.
"It was also an experiment in how powerful social media could be as a force to encourage charitable giving and sharing of acts of kindness," explained Asha Curran, Chief Innovation Officer at 92nd Street Y.
By 2015, Giving Tuesday had spread to 98 countries and raised approximately $177 million, according to the campaign's official website.
The Oklahoma City National Memorial & Museum is just one of the local organizations participating on 'Giving Tuesday.' Organizers say the money raised from donations will go to scholarships for kids to run in the Memorial Marathon.
Last year, some of those scholarships went to students at Stanley Hupfeld Academy.
"Many of these students would not have afforded that opportunity to go to the marathon without the scholarship opportunities. So, that giving back from others afforded our students that opportunity to go and be part of something bigger than themselves or bigger than this little neighborhood in Oklahoma City and to pay tribute and respect," said Ruthie Rayner, principal at Stanley Hupfeld Academy.