Facebook to show NFL clips on news feed


Courtesy: Ferre’ Dollar/CNN

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Thought that your Facebook news feed was over-run by football banter? Just wait.

The National Football League has signed a deal with Facebook to allow the posting of ad-supported football clips on the world’s largest social-networking website.

Details of the agreement, first reported by the Wall Street Journal, weren’t publicly announced.

A Facebook spokesperson confirmed the deal and said in a statement Wednesday to NBC News: “This is a small video sponsorship test, and we will be evaluating how people, publishers, and marketers respond to this kind of co-branded video content on Facebook.”

The test is said to start next Tuesday, December 30th. Here’s how it’s supposed to work, according to NBC:

1. The NFL will post short videos to its Facebook pages.

2. People who watch the clip will also see a sponsor ad at the bottom, along with a short post-roll at the end of the video.

3. Facebook and the NFL would divvy up the ad revenue.

It’s that simple.

Facebook has been trying to re-format of the video section, so this NFL deal will play a large role in that change.


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