OKLAHOMA CITY- There is a lot of attention focused on Oklahoma following the press on last month’s filming of television program “American Ninja Warrior” at the state Capitol.
The February announcement that Oklahoma City would host the season finals generated over 260 media stories that reached almost 200 million people.
The value of that media attention is approximately 4.5 million dollars.
“The excitement regarding ‘American Ninja Warrior’ has brought attention to Oklahoma to many people across the state and across the country,” said Governor Mary Fallin. “The stories about the show and it being filmed in front of our state Capitol are bringing a great deal of positive press to our state that we otherwise wouldn’t have been able to accomplish through advertising dollars.”
The anticipated viewership for the episodes set in Oklahoma City is nearly 7 million.
“People from across the country will tune in and see sites and attractions in Oklahoma City,” Fallin said. “The tourism value of nearly 7 million impressions will greatly benefit the tourism industry and promote pride in Oklahomans.”