It’s time to prepare for Black Friday – yes, seriously

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Put down that turkey leg, spit out those cranberries, forget spending the day with family - it’s time to shop!

At least that’s what many retailers are hoping you’ll do this Thanksgiving.

In recent years, the Black Friday war among retailers has gotten earlier and earlier until it rolled back right smack dab into Thanksgiving!

In fact, the new addition to the annual shopping craze even has a new name.

Retailers are now calling Thanksgiving "Brown Thursday."

For the sake of simplicity, for the rest of this article, we will lovingly combine the two days, and refer to Brown Thursday and Black Friday as the newly-jointed “Bro-Friday.”

Not as snazzy as “Brangelina,” but we’re going with it.

Some retailers are dubbing the entire month "Black November," with sales all month long!

Amazon just opened their Black Friday store this week, but, so far, their sales haven't been overwhelmingly impressive.

Here at NewsChannel 4, we love the number 4.

So,  how about 4 amazing tips before you break out your wallet this November 26th and 27th... A.K.A. Bro-Friday.

1. Pre-plan and plan some more. 

Study all of the best deals before they happen.  A good resource is

When you’ve found the new treasures you simply must own, let the Black Friday apps do most of the work for you.

Two good ones – and

They list each deal by category, retailer, and by newest deal, and can also send alerts to your mobile devices.

Search "Black Friday" in your app store and familiarize with the apps now so you'll be ready when it's go time.

2. Plan to camp out. 

The doorbusters go fast – retailers only have a handful of those $200 TVs or other gadgets they’ve spent thousands of dollars advertising just to get you in their stores.

For those doorbusters, you can’t just show up.  You pretty much have to camp out in front of the store for a day or two to even get close to the front of the line.

And sometimes, if you’re lucky, you can even find those same deals online.

Bottom line, if you want to do your shopping in the store - get there early to get the best selection.  Even slightly early is too late.

3. Boy Scout motto:  Be Prepared. 

If you plan to shop online, create accounts in advance on the stores’ sites where you know you’ll be making some purchases.

Have the deals already loaded in your basket with your credit card info and shipping address already entered.

That way, you can hit 'submit' as soon as the sale opens, increasing your chances of actually ordering what's in your shopping basket.

4. To buy or not to buy. 

Some of the best deals you will find will be on electronics, video games, and blu-rays.

Experts say they are typically priced the lowest during the shopping frenzy, saving you an average of about $50 for the larger electronics.

As for toys, you will NOT get the best deal on Bro-Friday.

Experts say you’ll find some deals, but toys are typically priced the lowest in December.

If clothing and accessories are on your wish list, they too are typically NOT the best deals on Bro-Friday.

According to, buyers see the steepest markdowns on clothing and accessories in August, September, and January.

Unless the item is marked down by at least 40%, wrap up a homemade IOU for your loved one and wait on that winter coat until January.

(But don’t blame us if they’re not happy.)

However, there is one instance where you SHOULD buy clothing during the Bro-Friday brouhaha.

Some of the fancier brands like Prada, Christian Dior, and The Sak, are rarely discounted much, and this is the only time of year that you may snag some high end threads for about 30% off.

According to, the projected spending this holiday season – 630 billion dollars!

But more and more of those sales will happen online, as consumers are sick of fighting the crowds.

Many people plan to boycott the Thanksgiving day and Black Friday sales altogether, and many businesses are following suit. set up this list of retailers that will remain closed on “Brown Thursday.”

As of the posting of this article, only Outdoor Research and REI have stated they will shut their doors on Black Friday as well.

So far, more than 750,000 people are pledging to REI's campaign to get outside and boycott stores.


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