Study: Most popular Halloween candy in United States

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Halloween candy

OKLAHOMA CITY (KFOR) – Halloween is just days away, and Americans are gearing up with decorations, costumes, and candy.

According to RetailMeNot, 78% of Americans are planning to buy candy this year for Halloween.

However, not all candy is created equal.

A RetailMeNot study surveyed 11,066 adults on their favorite Halloween candy and created a list of the most popular candy in the United States.

Overall, chocolate-based candies surpassed typical sugar and non-chocolate based candy on the list.

Most Popular Halloween Candy 2021

  • 55% M&Ms
  • 54% Reese’s
  • 50% Kit Kat
  • 48% Snickers
  • 44% Hershey Bars
  • 42% Twix
  • 29% Skittles
  • 28% Candy Corn.

Besides candy, about half of Americans plan to buy ‘fall’ food and drinks like pumpkin pie or apple cider.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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