This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

COEUR d’ALENE, Idaho – It can be tough to find love out there.

It has been especially difficult for Baron Brooks, a Jewish businessman living in Salt Lake City.

A certain family member decided the single 48-year-old could use a little help navigating the dating world.

When Brooks was reading a North Idaho newspaper, he was shocked to see his own picture in a full-page ad, seeking a wife.

“If I die now, I want it to be known by medical science, that one can die from embarrassment,” he told Q13 News.

Baron said he soon figured out his 78-year-old father had placed the $900 ad without his permission.

He said he didn’t want to hurt his father’s feelings so he is allowed to go ahead and interview candidates.