Lucky Charm is staring at your child in the eye for a reason

News
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

If you ever got the creeps as a kid walking down the cereal aisle, you’re not imagining things. Cap’N Crunch was staring at you.

A new study from Cornell University finds that the cartoon characters on cereals marketed to kids are routinely designed so their eyes are shifted 9.6 degrees down. That’s the perfect angle to make eye contact with a child standing in the aisle.

It works, too. When the same researchers showed participants two different versions of a box of Trix, the box that had the rabbit spokes-character looking downwards versus straight out increased brand trust 16 percent and feelings of connection to the brand by 28 percent. That could increase sales.

Apparently, Trix really are for kids after all, but not in the way you might have thought.

The researchers provided two key takeaways from their findings.

One, parents should think about not taking their children down the cereal aisle.

Two, manufacturers of healthier cereals could consider adding a character looking downwards to the box to make their cereal more appealing to younger consumers.

Latest News

More News

National News

More National

Washington D.C.

More Washington DC

Your Local Election HQ

More Your Local Election HQ
graphic of the Red Cross

Latest News

More News

Popular

KFOR Podcasts

More Podcasts

Follow @KFOR on Twitter