October is Breast Cancer Awareness Month.
And now, October 13th has been deemed “No Bra Day,” a day where braless selfies reign supreme on social media.
No one knows exactly who started the event, but apparently simply wearing the color pink isn’t enough.
October 13th is the day to lose the breast support to show support for breast cancer.
It’s designed to promote breast cancer awareness…But it’s getting mixed reviews, most of them negative.
Both opponents and proponents for #NoBraDay are passionately venting their opinions on Twitter.
Some call the event perverse, some and are making jokes, and some are using the day to show way too much skin.
Pssst: #NoBraDay does nothing to help fight breast cancer. It basically just sexualizes disease. But, please, free your ta-tas if you want.
— ɴᴏ ʟᴇᴀғ ᴄʟᴏᴠᴇʀ ᴋᴇʟʟᴇʏ (@dragonfire20) October 13, 2015
Apparently today is #NoBraDay. It is good to see that we can even sexualize cancer if we put our minds to it.
— BarlowBrewing (@BarlowBrewing) October 13, 2015
— Siham Arif (@ninjaSiham) October 13, 2015
— Social✽Fly (@socflyny) October 13, 2015
The other side says breast cancer – and No Bra Day itself – is nothing to joke about, calling it a legitimate event to boost awareness about the deadly disease that affects both women and men.
It's terrible when a hashtag for breast cancer awareness is turned into a hashtag for hoes, respect the cause! #NoBraDay
— لانا خالد (@LanaKG) October 13, 2015
— Campaign 4 Cancer (@campaign4cancer) October 13, 2015
What do you think? Is National Bra Day a worthy event or an over-the-top sensationalism of breast cancer awareness?
Either way, it’s controversial, and is therefore reaching its goal of raising awareness.