Popular clothing chain ditches its logo in hopes of recapturing teens’ money

News
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

[protected-iframe id=”959fb591839cfb55f8f49262d2a42715-29519643-56024708″ info=”http://player.theplatform.com/p/2E2eJC/nbcNewsOffsite?guid=nn_7_abercrombie_140828″ width=”635″ height=”500″ frameborder=”0″ scrolling=”no”]

For years, it was a key selling point.

Now, Abercrombie & Fitch is dumping its trademark label.

The retailer says it’s part of a move to appeal to young shoppers with trendier clothes.

Shares of Abercrombie & Fitch fell Thursday after the retailer reported weak sales as more teen shop elsewhere.

Latest News

More News

National News

More National

Washington D.C.

More Washington

Your Local Election HQ

More Your Local Election HQ

Don't Miss

Latest News

More News

KFOR Digital Originals

More Digital Original

Popular

Follow @KFOR on Twitter