This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
[protected-iframe id=”959fb591839cfb55f8f49262d2a42715-29519643-56024708″ info=”http://player.theplatform.com/p/2E2eJC/nbcNewsOffsite?guid=nn_7_abercrombie_140828″ width=”635″ height=”500″ frameborder=”0″ scrolling=”no”]
For years, it was a key selling point.
Now, Abercrombie & Fitch is dumping its trademark label.
The retailer says it’s part of a move to appeal to young shoppers with trendier clothes.
Shares of Abercrombie & Fitch fell Thursday after the retailer reported weak sales as more teen shop elsewhere.