Whether you were watching the Super Bowl for the game or the commercials, you probably noticed a theme through several of those advertisements.
Coca-Cola, Airbnb and Audi kicked things off in the first half with messages that had a political undertone.
Coke and Airbnb both focused on inclusion and diversity in their Super Bowl ads.
— Airbnb (@Airbnb) February 6, 2017
Audi took a different stance, using their ad to push for equal pay for women.
— Audi (@Audi) February 1, 2017
Budweiser also took a different approach by stepping away from the puppies and Clydesdales.
Instead, the company told the story of its co-founder Adolphus Busch as he emigrated from Germany.
84 Lumber also entered the game with what many are calling a ‘controversial’ ad.
However, some of the ads took a different and beloved stance by featuring some popular celebrities.
Bai’s ad featured Christopher Walkin and Justin Timberlake with a nod to Timberlake’s former boy band, NSync.
Tide is trying to keep your clothes clean and make sure you’re not trending.
— Curt Menefee (@curtmenefee) February 6, 2017
Honda stuck with an inspirational message from some of our favorite celebrities’ yearbook photos.
Square Space is trying to make sure you’re in charge of your name and domain.
— Squarespace (@squarespace) February 6, 2017
And the secret is out. Mr. Clean is giving some advice to men who want to win some points with their wives.