(CNN) — If you woke up this morning, looked at Twitter and wondered, “Who the heck is Alex from Target?” you’re not alone.
If you’ve been awake for a couple hours and are still wondering why #AlexFromTarget is trending …
Please don’t ask us to explain the Internet.
— Adeline Erna (@a_erna) November 3, 2014
He seems to be a nice kid who works at Target who suddenly became famous after Twitter user @auscalum posted a photo of him in his uniform.
She later posted that the photo wasn’t hers, but it was too late: The Internet had become attached.
There’s now an Alex from Target Tumblr.
And many pieces of disturbing fan fiction.
Several people have noted Alex from Target’s resemblance to Jake from State Farm (which, by the way, was a very popular Halloween costume this year).
The real Alex from Target, at least according to his Twitter bio, is Twitter user @acl163.
If the sweatshirt in his profile photo is any indication, he’s from Texas. And that’s about all we know about him.
We imagine the executives at Target are already dreaming up ways to cash in on this little meme.