Burger King is rolling out a hybrid snack that has the internet buzzing – deep fried sticks of macaroni and cheese breaded with a crispy, Cheetos-flavored exterior.
The restaurant chain is already testing the new Mac 'n Cheetos, the product of a partnership Frito-Lay, in some locations, according to Bloomberg.
The rollout will extend to restaurants nationwide, but the offering will be for a limited time – eight weeks or until supplies run out.
The snack has 310 calories and will cost $2.49 for a five pack.
"We're partnering up with one of Americans' favorite brands," said Burger King North America President Alex Macedo. "We're working on a few more menu items. There's room for us to do more together in the future."
The Mac 'n Cheetos is being seen as Burger King's answer to Taco Bell's Doritos Locos Tacos, a menu offering that helped boost the chain when many of its restaurants were struggling.
Here's a sampling of the (mostly positive) reactions on Twitter Wednesday:
— Its Not The Onion (@ItsNotTheOnion) June 22, 2016
— Kiss 98.5 (@KISS985BUFFALO) June 22, 2016
— Jonathan Chait (@jonathanchait) June 22, 2016
mostly just embarrassed it took us until 2016 to call something "mac n cheetos"
IT WAS RIGHT THERE
— Lana Berry (@Lana) June 22, 2016
I think my arteries just curdled https://t.co/2hQq1wvxGU
— Catherine Rampell (@crampell) June 22, 2016
I just sent three adults a calendar invite to go to a Burger King to eat Mac N' Cheetos. https://t.co/SomtDow8nR
— Nick Chester (@nickchester) June 22, 2016
Mac n Cheetos verdict: not bad, luckily not very Cheetos-y. More like breaded and fried mac and cheese. 👍 pic.twitter.com/6Pf1vjOtxR
— Jonathan Khoo (@jonk) June 22, 2016